When it comes to reinventing our autumn wardrobes, most women prefer to visit a one-stop, gorgeous shop elegantly overflowing with unique, inspirational options than spend hours trawling the big, bland high street emporiums that tend to offer multiple variations on exactly the same theme.
And in Bristol, village life is the way forward for fashionistas who prefer calm, easygoing grace rather than the cut and thrust of big brand "bargains" who vie for our attention.
There's been a boutique on the same site in Clifton Village for over 40 years but Naomi Corkell is only the third owner since the shop (originally called the Clifton Village Boutique) opened in the 1970s.
Naomi worked in fashion retail for over a decade before undertaking an independent venture of her own, renaming the shop when she took the helm in February this year and treating this smart little style epicentre to a chic, charming facelift, choosing an opulent plum and gold colour scheme to bring in a luxurious, modern feel and generally updating a long-established Clifton clothing institution.
"I aim to offer customers something different to the high street 'norm'," says Naomi, of her overall vision. "I'm very aware that these days, people care where their clothes come from and how they are made, so it was really important to me to stock clothing and accessories that are designed and made in Bristol and the UK, including fair trade and organic clothing.
"I suppose you could say that I specialise in luxury basics and wardrobe staples with a twist, and I can guarantee that you won't find any of our clothes anywhere else in Bristol or the surrounding area." Indeed, you're unlikely to find another shop like Boutique 33 to buy them in, either: the shop's walls are adorned with unique artworks by local portrait artist Valleria Fullop (feel free to add one to your shopping list, should you harbour a sudden arty inclination while you're browsing the rails).
Meanwhile, Amy Westlake's Brush With Beauty salon offers a stylish, relaxing haven downstairs and an exclusive membership concept (visit the website for details) completes the sumptuous sanctuary experience.
But although Boutique 33 exudes the kind of alluring charisma that most of us would associate with sky high price tags, shopping here is actually a very down to earth experience – and Naomi is aware that maintaining affordability is a key element to her venture's success. Like many brave entrepreneurs, she opened her business during the height of the recession, with the belief that if anybody can make a business work during a financial crisis, the business will thrive for life.
"I have great belief in what Boutique 33 has to offer, and I like to think that philosophy comes across to my customers," says Naomi. "I've been told my enthusiasm and passion is infectious, and that means a lot to me. I only stock styles and products that I'm 100 per cent in love with myself, and I genuinely enjoy meeting people who get that same buzz from the choices I present to them."
Eight months on since she first opened the doors, Naomi describes her regular customers as women who want stylish, well-made clothes that look and feel great, be that a beautifully cut dress from Neon Buddha, jungle prints from Lindi or a plush leather Harbourside Handbag, all at realistic prices.
New for this season, Boutique 33 is launching its first shoe collection in collaboration with British shoe designer Lara France, ensuring that the top-to-toe wardrobe is complete.
"There really is something for everyone," says Naomi. "But if you're not sure where to start, you just can't beat a great-fitting pair of jeans with a simple white T-shirt and a gorgeous leather handbag."
In the mood for a fashion fix? Think 33.
Boutique 33 33 Regent Street, Clifton, Bristol BS8 4HR. Tel 0117 973 9570 / www.boutique33.co.uk
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